Digital marketing refers to the use of digital channels, platforms, and technologies to promote or advertise products, services, and brands. It encompasses a wide range of online marketing activities aimed at reaching consumers through the internet and digital devices like smartphones, tablets, and computers. Digital marketing strategies can include various online tactics such as content marketing, search engine optimization (SEO), social media marketing, email marketing, online advertising, and more. The ultimate goal is to reach and engage with a target audience, build brand awareness, generate leads conversions.
Website Designing is the process of planning, conceptualizing, and creating the visual appearance, layout, structure, and functionality of a website. It involves combining various elements such as colors, fonts, graphics, navigation, content, and interactive features to create an engaging and user-friendly online experience.
Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where advertisers can create and display ads across Google's search engine results pages, Google Display Network, YouTube, and other Google-affiliated websites. Google Ads allows businesses to target specific keywords, demographics, locations, devices, and interests to reach potential customers..
EO (Search Engine Optimization) is the process of improving a website's visibility and ranking on search engine results pages through a combination of technical, on-page, and off-page strategies. The goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website by making it more relevant and appealing to search engines.
Social Media Marketing (SMM) is the use of social media platforms and websites to promote a brand, product, or service. It involves creating and sharing content, engaging with followers, and running paid advertisements on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and more. The goal of social media marketing is to increase brand awareness.
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